Kering Highlights

Created in 1966, Gucci Flora stands as one of the most enduring visual signatures of the Florentine fashion house. A remarkable display of savoir-faire, the design, which features around 27 flowers rendered in 34 distinct colors, was originally conceived as a silk scarf for Princess Grace of Monaco. Six decades later, Gucci Flora continues to inspire successive creative directors, recently reappearing on the runway in Demna’s Winter 2026 collection for the House. Let’s take a closer look at its extraordinary history.