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    04/30/2026

    KERING EYEWEAR Smart Glasses Trade Marketing Manager

    Kering Eyewear - Regular
    Milano - Italy

    About us Kering Eyewear, part of the global Luxury group Kering, is the most relevant player in the Luxury Eyewear market segment. We design, develop, manufacture, and distribute eyewear that blends creativity, innovation, and quality. Our portfolio spans a wide range of iconic brands including Gucci, Cartier, Saint Laurent, Bottega Veneta, Balenciaga, McQueen, Valentino, Chloé, Alaïa, Montblanc, Dunhill, Puma, and our proprietary brands LINDBERG, Maui Jim, and Zeal Optics. By combining industry expertise with a commitment to sustainability, we help our brands redefine design and craft eyewear that captivates consumers worldwide.

    Your opportunity

    You will have the opportunity to contribute to the launch and activation of Smart Glasses, at the crossroads of luxury, innovation, and advanced technology.

    In this role, you will contribute to bringing this new category to life across markets and channels, ensuring a seamless and elevated execution of Trade Marketing initiatives globally. You will support the translation of strategic direction into impactful in-store and activations, helping deliver consistent and high-quality brand experiences across touchpoints.

    You will be immersed in the latest trends shaping wearables, AI-driven ecosystems, and the future of luxury, contributing to bringing an innovative vision to life within a leading luxury eyewear company.
     

    How you will contribute

    • Orchestrate Trade Marketing execution across markets and channels
    • Own end-to-end project management: from briefing to rollout, tracking execution and optimizing performance in real time
    • Drive and coordinate all internal stakeholders and external partners in the definition and implementation of cross-functional projects
    • Capture and translate markets feedback, needs, and insights into actionable improvements
    • Analyze performance data, consolidate results, and share clear, data-driven recommendations with stakeholders
    • Manage and optimize BTL budgets, ensuring strong ROI and strategic allocation of resources
       

    Who you are

    • Master’s degree in Marketing, Management, Economics, or a related field
    • +5 years of experience in Trade Marketing within international environments (tech, consumer electronics, fashion)
    • You have a genuine passion for innovation and technology
    • You combine analytical thinking with a hands-on, execution-driven mindset
    • You communicate clearly and influence effectively across functions and seniority levels
    • You are fluent in English; additional languages are a plus
       

    Why work with us

    This is an excellent opportunity to join the Kering adventure in a moment of extraordinary growth and become part of a thriving team in a global Luxury group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering, and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.

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