08/01/2025
KERING EYEWEAR Junior Trade Marketing Manager Travel Retail EMEA
Kering Eyewear - Regular
Milano - Italy
About us
Kering Eyewear is the world leader in Luxury and High-End Eyewear (Frames & Sunglasses), developing a unique ‘ensemble’ of powerful brands. We design, develop, manufacture and market to customers and consumers, the most desirable frames and sunglasses in two fast growing segments: Luxury and Sport & Lifestyle. Through our industry expertise, we empower our brands to go beyond their limits in this high potential business category, supporting their capacity to lead and innovate in Eyewear, to realize their artistic and financial potential, in the most imaginative and sustainable manner.
How you will contribute
- Manage the development and launch of 360-degree marketing projects within the Travel Retail EMEA channel, in accordance with marketing and communication guidelines.
- In collaboration with the relevant Sales Manager, negotiate annual marketing plans with Travel Retail EMEA channel clients and ensure the effective implementation of the agreed plans within the assigned budget.
- Ensure proper monitoring and accounting of the BTL budget.
- Regularly visit key points of sale to verify the effectiveness of the assortment strategy, deliver training sessions to store staff, and discuss potential improvement actions with clients to maximize sell-out.
- Actively support the development and execution of global/local sales campaigns and trade fairs.
- Manage data by preparing internal and external briefings, presentations, visibility reports, sell-out reports, and budget tracking.
- Oversee the production and installation of materials for seasonal or permanent promotional activities, coordinating various stakeholders: internal marketing and communication teams, external agencies and contractors, and client contacts.
- Contribute to the development of a multichannel strategy for clients within the assigned scope.
- Actively support the creation of innovative Trade Marketing tools to maximize brand performance based on channel needs.
- Ensure the implementation of all visual updates and POP materials within the point of sale, in compliance with brand guidelines.
Who you are
- Master’s degree in marketing, Management, Economics, or a related field
- 3/4 years of experience in a similar role within a dynamic and fast-moving industry
- Advanced proficiency in Excel and PowerPoint
- Fluency in English and Italian is mandatory
- Willingness to travel up to 60% of the time
- Dynamic, proactive, and flexible, with a natural curiosity and commitment to teamwork
- Strong organizational and analytical skills, with the ability to adapt to evolving business needs
Why work with us?
This is a fabulous opportunity to join the Kering Eyewear adventure and to actively contribute to the development of the business by becoming part of a thriving Company in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering, and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.