BRIONI Senior PR and Marketing Specialist

Key Responsibilities

PR & Communications

- Execute regional PR and communications initiatives in alignment with overall brand direction and seasonal priorities.

- Manage daily PR activities including press materials, media outreach, coverage tracking, and reporting.

- Maintain strong relationships with key media contacts, editors, stylists, and industry opinion leaders to support ongoing brand visibility.

- Support regular media pitching and ensure all communications materials are accurate, polished, and on-brand.

- Coordinate editorial opportunities, press requests, and media-related follow-up in a timely and professional manner.

Advertising & Media Execution

- Support the execution of traditional advertising initiatives, including OOH, print advertising, and other offline media placements, in alignment with brand and campaign priorities.

- Coordinate with internal stakeholders, agencies, media partners, and vendors on advertising timelines, artwork submission, approvals, production, and placement.

- Ensure all advertising materials are consistent with brand guidelines and delivered accurately and on schedule.

- Support tracking, documentation, and reporting of advertising and media placements where applicable.

Events, Partnerships & Brand Visibility

- Support the planning and execution of brand events, including store openings, press previews, media gatherings, and client activations.

- Assist in identifying and supporting partnership opportunities with like-minded luxury brands, hotels, art institutions, and other relevant collaborators.

- Work closely with retail partners and landlord marketing teams to support aligned activations, visibility opportunities, and co-branded initiatives.

- Contribute to initiatives that elevate brand presence across key moments and platforms.

Marketing & Cross-Functional Collaboration

- Support the execution of regional marketing and communication activities across campaigns, launches, and key commercial moments.

- Collaborate closely with Retail, Clienteling, Merchandising and other internal teams to ensure smooth delivery of initiatives.

- Help align PR efforts with broader marketing and social media activity to ensure a cohesive brand experience.

- Support in-store activations and engagement initiatives that drive traffic and strengthen client connection.

Influencer & Celebrity Support

- Support selection of influencer, KOL, and celebrity for engagement that in line with business priorities and available budgets.

- Coordinate occasional product seeding, dressing requests, and related follow-up where relevant.

- Monitor relevant cultural, celebrity, and influencer trends to share insights and identify appropriate visibility opportunities.

Operations, Reporting & Coordination

- Oversee day-to-day PR sample coordination, including logistics, tracking, and returns, with careful attention to luxury asset handling.

- Prepare reports, presentation materials, and relevant documentation to support PR and marketing activities.

- Assist with contracts, payments, filing, and other administrative follow-up as needed.

- Provide regular updates and performance insights to support ongoing optimization of initiatives.

Qualifications & Experience:

- Bachelor’s degree in Public Relations, Communications, Marketing, or a related discipline.

- Approximately 5 years of relevant experience in PR, communications, or marketing, ideally within the luxury fashion, lifestyle, or premium retail sector.

- Solid experience in media relations, PR execution, event coordination, and marketing support.

- Strong written and verbal communication skills in*English and Mandarin.

- Good understanding of luxury brand positioning, communications, and cultural trends.

- Well-organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

- Proficiency in Microsoft Office, media monitoring tools, and relevant PR platforms.

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