KERING EYEWEAR Trade Marketing Executive

Your Opportunity

The Trade Marketing Executive will be responsible for supporting the planning and execution of localized trade marketing initiatives that drive brand visibility, customer engagement, and sales performance across the Japanese market, in alignment with Kering Eyewear's brand strategies and marketing guidelines.

How You Will Contribute

Support the planning, execution, and coordination of BTL (Below-the-Line) marketing activities in collaboration with the Trade Marketing Manager, VMD team, and cross-functional departments. Develop and implement channel-specific and brand-specific marketing initiatives, promotions, events, and trade marketing programs tailored to the Japanese market. Establish, execute, monitor, and follow up on effective marketing action plans in line with brand strategy, approved budgets, and brand guidelines. Conduct regular market visits to identify business opportunities and growth potential. Track and evaluate marketing activities, measure effectiveness and ROI, and monitor competitive activity and market trends. Manage the distribution and retail execution of POP materials. Manage demand planning and forecasting of POP materials for all brands and assigned customers. Support budget management and ROI analysis. Collaborate closely with the Trade Marketing Manager, local Marketing team, APAC Marketing team, and other cross-functional teams on all marketing activities. Coordinate with suppliers and external partners to ensure successful execution of projects. Support the Sales team in securing in-store visibility and space share while maintaining premium brand presentation standards. Assist the Sales team in preparing and supporting customer meetings and buying days. Work closely with the Training team to support brand training initiatives and communicate brand vision and strategy to internal and external stakeholders. Perform other ad hoc projects and assignments as required by management and business needs.

Requirements

• Minimum 5 years of experience in Trade Marketing, Sales Support, or a related field
• Business-level English proficiency
• Advanced proficiency in Microsoft Office applications
• Strong project management skills
• Strong cross-functional collaboration skills
• Entrepreneurial mindset with a proactive approach to problem solving
• Strong commercial awareness and analytical mindset
• Excellent communication and stakeholder management skills
• Ability to manage multiple priorities in a fast-paced environment
• Strong interpersonal and relationship-building skills
• Excellent project execution skills

Preferred Qualifications

• Experience in luxury, fashion, beauty, cosmetics, eyewear, or premium consumer goods industries
• Experience managing projects from planning through execution within a multinational organization
• Proficiency in CAD, Vectorworks, Adobe Illustrator, and Adobe Photoshop

Employment Information

Position: Trade Marketing Executive (Specialist level)
Employment Type: Full-Time
Location: Tokyo, Japan
Region: Japan
Company: Kering Eyewear Japan