SAINT LAURENT Public Relations Coordinator

We are currently seeking a PR Coordinator who will report to the Senior Director, PR & Media as part of our dynamic team in New York, New York.

ROLE

Join our dynamic Public Relations team and play a key role in supporting both women’s and men’s editorial initiatives across The Americas. As PR Coordinator, you will work closely with market editors, fashion assistants, stylists, and freelance creatives to manage and fulfill product requests, ensuring each editorial opportunity is brand-aligned and fully maximized. You will liaise regularly with our Paris headquarters and support on all local press initiatives. Through strategic editorial placements and targeted PR efforts, this role will collaborate with the team to strengthen brand visibility, support key product investments, amplify the brand image and drive business sales throughout the Americas region.  

MISSION

• In partnership with the PR Manager, coordinate all approved Womenswear & Menswear sample requests for The Americas – USA, LATAM & Canada.

• Collaborate with market editors, fashion assistants, stylists and freelance creatives on product requests to maximize each editorial opportunity while adhering to brand guidelines. Lead all logistical arrangements to fulfill each request.
• Assemble and submit editorial requests to the Paris office for approval and partner with the Paris global PR team to secure samples from the global collection. Ensure timely sample returns and clear, professional communication to Paris team for each sample loan.
• Coordinate all sample loan returns, including generation of shipping labels/invoices, conducting timely follow-up, handling special return/share needs and ensuring a complete return.
• Support proactive pitching efforts related to brand initiatives, product launches and seasonal storytelling.
• Assist the PR Manager in overseeing our agency in Brazil and regional team in Mexico on all PR efforts – including briefing teams on brand priorities and initiatives, collating press coverage, and supporting all product requests and executionary needs.
• Provide support to the PR department in the preparation and execution of the womenswear and menswear runway shows, as well as global image events that take place in The Americas market.
• Monitor and capture press coverage in a timely manner. Maintain accurate credit chart for all confirmed press placements.
• Compile daily, weekly and monthly reports on editorial placements. Handle creation of wrap reports that include reach and engagement metrics.  
• Manage Launchmetrics (Fashion GPS) database and ensure all product is accurately uploaded and accounted for in the system to minimize loss. Responsible for ensuring that all product used for press needs is accurately checked in and out and that all returns are complete. Support PR Manager in uploading all new samples into GPS inventory.
• Coordinate organized merchandise pulls and timely returns of store stock when applicable.
• Manage gifting budget tracker and complete compliance documentation for all press gifting initiatives.
• Update and maintain press contact list and email blast distributions.
• Execute all press gifting and floral arrangements – ensure presentation is pristine and delivered on schedule.  
• Support coordination of international editorial shoots taking place in The Americas, working cross-functionally to facilitate sample shares and special delivery needs when needed.
• Maintain showroom and sample closet organization daily. All product needs to be handled with the utmost care.
• Oversee temp/intern support including onboarding, task delegation, quality control and workflow.  
• Ensure all magazines are properly tabbed and organized in the magazine archive.  

• Assist with any additional administrative tasks as needed: calendar scheduling, meeting coordination, etc. 
• Be able to work independently and proactively in office when team is traveling or out of office.

PROFILE

• Commitment to work in a fast-paced environment with a quick and efficient approach to workload; ability to multi-task, prioritize, adapt and pivot on short notice
• Strong interpersonal, written, and oral communication skills
• Strong organizational skills and ability to problem-solve; strong time management
• High availability and responsiveness
• Impeccable attention to detail with a drive for results
• Ability to work within a team environment; collaborative approach
• Willingness to handle all components of execution with a committed can-do attitude; no-task-too-small outlook
• Thrives on the demands of a busy environment with enthusiasm, high energy and determination
• Passionate about role and Saint Laurent
• 2+ years of PR experience within fashion or luxury goods industry
• Located in New York. Availability to work onsite 4-5 days per week based on business needs.  
• Bachelor’s Degree
• Well versed in Microsoft Office, Excel, Power Point, Word; knowledge of Fashion GPS is a plus

A reasonable estimate of the base compensation range for this position is $60,000 – 70,000 with bonus eligibility.

Saint Laurent is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer, we welcome and consider applications from all qualified candidates, regardless of their background.