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    05/23/2025

    GUCCI Digital Copywriter

    Gucci - Regular
    Milano - Italy

    At Gucci we are all people moved by passion and thought but we’re also those who never forget to dream and to look towards the future. That is why we are always looking for like-minded people, from all around the world, able to bring different skills, personalities and talent to our community. We have put all of our energies and dedication into creating new roles and leadership within Gucci to push our industry forward and keep building an environment inspired by inclusivity, freedom of self-expression and innovation. We are proud to welcome to our community a new Dream-maker and we look forward to seeing him/her grow with us. Job Title: Digital Copywriter Location: Milan, Via Mecenate 91 Reports to: Digital Copywriting Manager Role Mission As a member of the Global Digital Business team, the Digital Copywriter plays a key role in shaping product storytelling and enhancing the user experience across digital platforms. Drawing on detailed inputs from the Global, Corporate, and Collection Merchandising departments, and firsthand exposure to the collections, this role is responsible for crafting compelling product copy and glossaries that reflect Gucci’s brand voice and elevate the online customer journey.

    Key Accountabilities

    • Write and quality-assure product descriptions for the Gucci website, adhering to the brand's tone of voice, product writing guidelines, and SEO best practices
    • Collaborate closely with Merchandising teams to ensure product information is accurate, compelling, and sales-driven
    • Partner with the Content team to create engaging copy that supports a seamless and inspiring customer journey
    • Maintain brand consistency across digital copy touchpoints in collaboration with the Editorial team
    • Act as a liaison with the translation agency or leverage internal tools to ensure high-quality translations
    • Support the global digital strategy by developing or updating copy for ad hoc requests from WW and regional stakeholders
    • Contribute to team collaboration and foster effective partnerships across Global Digital functions

    Job Requirements

    • 4+ years of experience as a Digital Copywriter, Content Strategist, Linguist, or similar role within a luxury e-commerce or global digital organization
    • Bachelor’s Degree in Writing, Communications, Journalism, or related field preferred
    • Passion for digital copy processes around products and user experience
    • Proven ability to write precise and brand-aligned copy for the luxury goods market
    • Meticulous attention to detail and ability to thrive in a fast-paced, commercial-focused environment
    • Native-level English writing proficiency is preferred; additional languages are a strong advantage

    We believe in people able to shape their dreams into something meaningful for our community and the fashion world.  

    So we’d like to welcome our new member to a purposeful place, where passion and talent will hopefully make a real difference.  

    Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, disability, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background. 

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