GUCCI Consumer Campaign Specialist

Role Overview:
 

As Consumer Campaigns Specialist, you will play a pivotal role in shaping Gucci’s consumer engagement strategy within a key strategic market. With a global scope and strong cross-functional collaboration, you will lead the end-to-end development of innovative, personalized, and performance-driven CRM campaigns across multiple channels. Your mission is to amplify brand messages, drive customer engagement and sales, and ensure cultural relevance through localized, data-informed, and insight-led activations. By staying ahead of industry and competitive trends, you will continuously evolve Gucci’s campaign approach, championing innovation and excellence in every client interaction.

Key Responsibilities:

• Innovate and elevate Gucci’s contact and content strategy through engaging, market-relevant campaigns, with the dual objective of amplifying key brand messages and driving customer engagement and sales.
• Ensure end-to-end campaign orchestration, from briefing to execution and post-campaign analysis, maintaining high standards of quality, timeliness, and brand alignment.
• Act as a strategic partner to regional and global teams, ensuring campaign consistency and local relevance while preserving brand integrity.
• Drive personalization at scale across multiple communication channels tailored to the specific market (email, SMS, MMS, WeChat, LINE, etc.).
• Collaborate closely with Digital Marketing, Digital, Merchandising, Client Services, Client Engagement, regional teams, and other channel stakeholders to ensure campaign integration and alignment.
• Stay ahead of industry trends in CRM, personalization, and digital communication by continuously monitoring the competitive landscape, in order to evolve Gucci’s campaign approach through innovation and strategic foresight.
• Leverage data and client segmentation to inform campaign strategy, maximize relevance and impact, and implement A/B testing to continuously optimize client engagement and conversion.
• Monitor and analyze campaign performance using CRM and analytics tools to identify trends, insights, and opportunities for optimization.
• Lead campaign activities with a performance-driven mindset, fostering creativity, accountability, and continuous improvement.

Key Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• A minimum of 5 years of relevant digital or campaign management experience within fashion or related industries.
• Proficient in managing and interpreting analytics data and using insights to inform decisions
• Excellent project management, interpersonal and communication skills
• A creative yet analytical mindset, blending storytelling with data-driven precision
•  Ability to balance global brand consistency with local cultural sensitivity
•  Strong sense of aesthetics and understanding of luxury consumer behavior

• Passionate about exceeding corporate goals, driving business results and going the extra mile in the daily work
• Ability to manage multiple tasks in a fast-paced environment
• Sound knowledge of the current market and consumer trends
• Customer centric mindset
• Excellent Excel and PowerPoint skills 
• Fluency in English (written and spoken)
• Experience with Salesforce Marketing Cloud or similar campaign management platforms (Adobe Campaign, Braze, etc.) is a plus.

We believe in people able to shape their dreams into something meaningful for our community and the fashion world.  

So we’d like to welcome our new member to a purposeful place, where passion and talent will hopefully make a real difference.  

Gucci is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, disability, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.