BALENCIAGA Digital Marketing Manager

About us

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity. In 2021, Balenciaga’s 50th Couture collection—the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance.

From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director.

In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.

We are currently seeking a Digital Marketing Manager who will report to Vice President Marketing & Communication of Asia Pacific as part of our dynamic China team.

Your opportunity

This position reporting directly to the Vice President Marketing & Communication of Asia Pacific, is to enhance digital capability and leadership in the luxury industry in China for the brand. He or she will oversee all digital marketing activities and lead innovative projects to speed up our digital transformation.

How you will contribute

Develop Brand Social Media Strategy in China

• Understand brand DNA and lead the digital evolution of the brand in next chapter.
• Work with APAC regional head on content strategy on each China social platform.
• Manage China social calendar based on global initiative and local market needs.
• Provide digital marketing trends and innovations, consumer online behavior and insight report, as well as competitors' activities reports.

Optimize and Enhance our Social Media Presence.

• Maintain Brand Social Official Accounts’ influence on Weibo, WeChat, RED, Douyin.
• Enhance and optimize social followers and customer’s online journey.
• Work closely with media team and social agency to boost our social presence for new followers’ acquisition and social content engagement.
• Monitor social listening and competitors’ social activities in all aspects.

Initiate Digital Campaigns and Identify Innovation Projects

• Lead all local digital campaigns including but not limited to Chinese New Year, 520, Qixi, and Holiday.
• Work with Image team on campaign brief, creative ideas, implementation, and evaluation.
• Identify new digital innovation projects to solidify our pioneer role in the industry.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Who you are?

• Prior proven years of combined experience in communication, digital and ecommerce with international companies. Would consider different backgrounds including from agency, online retailers, luxury brands, cosmetic and media. 
• Mature with strong leadership and able to communicate and collaborate effectively with all functional team at HQ and local level.
• Practical and knowledgeable experience of China market with a proven track record of effective marketing and digital initiatives, with the ability to drive performance.
• Extensive network in digital channels and social influencers.
• Goals oriented with details and analytical skills to prioritize tasks. 
• Be a true team player with open conversation and project management skill.
• Good command of written and spoken English and Mandarin.
• Proficiency in MS Excel, PPT and analytical tools.

Why work with us?

This is an exciting opportunity to contribute to the Balenciaga philosophy of exceptional quality and to become part of a highly disciplined sales team that offers possibilities to learn and grow.

Balenciaga is committed to thriving your professional development within the House or in the Keing group. We empower leaders to create, build and sustain high performing teas that excel in execution.

We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace and our client experience. As an Equal Opportunity Employer we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.