BALENCIAGA Assistant Manager, Retail & Client Insights and Omnichannel

About us

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Today it continues to uphold the vision of the House through boundary-pushing collections including women’s and men’s ready-to-wear, accessories, and objets d’art. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity.

In 2021, Balenciaga’s 50th Couture collection—the House’s first since its founder retired in 1968 – reintroduces a standard of cutting-edge elegance.  From October 2015 to July 2025, Demna designed both men’s and women’s collections as the Artistic Director. In July 2025, Pierpaolo Piccioli was appointed Creative Director of Balenciaga.

Your opportunity

We are seeking an Assistant Manager, Retail & Client Insights and Omnichannel to join our Southeast Asia & Oceania (SEAO) team, based in Singapore. Reporting to the Senior Retail Excellence Manager, this role will support retail performance, client development and omnichannel initiatives across Singapore, Thailand, Malaysia, Australia, and New Zealand.

This position plays a key role in translating retail and client data into meaningful insights that support commercial decision-making and improve retail and client performance. The role will combine a strong understanding of luxury retail with data analytics to identify trends, understand client behavior, assess business performance and provide actionable recommendations to the retail teams.

This role will also support and drive regional omnichannel initiatives, ensuring digital retail tools and solutions are effectively implemented and contribute to the overall retail and client experience.

How you will contribute

Retail & Client Insights

• Act as a key regional resource for retail and client performance insights, providing analysis and recommendations to support business and commercial decisions.
• Monitor and analyse key retail performance indicators across markets, stores, categories, products and commercial initiatives to identify trends, opportunities and performance gaps.
• Analyse client behaviour, client segmentation, client & product performance relativity, identifying patterns and opportunities to strengthen client acquisition, retention, reactivation and development.
• Connect retail performance with client insights to understand business drivers, how clients are behaving and where opportunities exist for further growth.
• Develop and maintain Power BI dashboards that provide clear and relevant visibility of retail performance, client insights and business KPIs.
• Create tailored dashboards and analysis to support key business initiatives, including Capsule and Collection launches, client activations and other commercial initiatives.
• Connect and translate data from different sources into clear and meaningful insights, moving beyond reporting to explain key trends, opportunities and areas requiring action.
• Partner closely with Retail and Client Development teams to turn insights into practical actions that improve store performance and client development.
• Prepare regular performance reports, dashboards and presentations for regional management and business reviews.
• Conduct ad hoc analysis and deep dives to support commercial initiatives, strategic projects and leadership requests.
• Continuously identify opportunities to improve data visibility, reporting and analytical capabilities across the region.

Omnichannel Performance & Project Management

• Monitor omnichannel performance and assess its impact on retail sales, client engagement and the overall client journey.
• Drive and coordinate regional omnichannel initiatives and deployment of digital retail tools and solutions.
• Manage project timelines, testing, implementation and stakeholder coordination to ensure successful delivery.
• Partner with Retail, E-commerce, CRM, Operations and IT teams to support adoption and continuous improvement of omnichannel solutions.
• Analyse post-launch performance and identify opportunities to improve the effectiveness and commercial impact of omnichannel initiatives.
• As part of client insights portfolio, analyse online & offline clients’ purchasing behaviour, identify opportunities for omnichannel engagement.

Retail Excellence & Business Partnership

• Support regional Retail Excellence initiatives through data-driven analysis, insights and recommendations.
• Identify opportunities to improve retail and client performance through continuous monitoring and analysis of business trends.
• Share relevant insights and best practices across SEAO to support continuous improvement and stronger retail KPI performance.
• Support regional business reviews and strategic initiatives through relevant analysis, presentations and recommendations.

Who you are

• Minimum 5–8 years of relevant experience in retail analytics, client insights, CRM, retail excellence, commercial performance, omnichannel or related functions, preferably within an international luxury or premium retail environment.

• Strong understanding of luxury retail, retail KPIs, client development, client behaviour and client segmentation.

• Advanced proficiency in Power BI is essential, with proven experience independently developing interactive dashboards and translating data into actionable business insights.

• Strong analytical and commercial mindset, with the ability to connect retail performance, client behaviour and business outcomes.

• Experience analysing client data and translating segmentation, engagement and purchasing behaviour into actionable recommendations is highly valued.

• Strong Microsoft Excel skills and experience working with multiple data sources.

• Strong project management and stakeholder management skills, with the ability to work effectively across multiple markets and functions.

• Excellent communication and presentation skills, with the ability to communicate complex data and insights clearly to both commercial and non-technical stakeholders.

• Curious, proactive and commercially minded, with a strong interest in understanding retail and client behaviour and using data to drive business performance.

• Fluent in written and spoken English.

Why work with us?

This is an exciting opportunity to contribute to the Balenciaga philosophy and to become part of a team that offers possibilities to learn and grow.   

Balenciaga is committed to thriving your professional development within the House or in the Kering group. We empower leaders to create, build and sustain high performing teams that excel in execution. We guide every employee to reach their full potential in a stimulating and fulfilling workplace environment.

Diversity Commitment

Balenciaga is committed to fostering a diverse workforce. We believe that diversity in all its forms - gender, age, nationality, culture, disability, sexual orientation… - enriches the workplace and our client experience. As an Equal Opportunity Employer, we welcome all applications and select our talents based on competencies and in alignment with our brand behaviors. Setting people for success is what we live for. It is part of our interview process to discuss with you how to excel in our company.