Water strategy
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Water strategy
Pioneering Water-Positive in Luxury
Following the launch of its Water Strategy, Kering is rolling out several initiatives to reinforce its commitment to have a Water-Positive impact. The Group is already committed to a Nature-Positive journey, as outlined in its Biodiversity Strategy, and is now determined and proud to pioneer a water-positive approach in the luxury sector.
Water is fundamental to the global economy, healthy ecosystems, and human survival. It is also the world’s primary economic resource, with industries like agriculture, energy, and textiles consuming 80% of available supplies. For Kering, being water-positive means going beyond reduction to actively restore water cycles and ecosystems through systemic change to achieve water-positive impacts.
This science-backed sustainability initiative has been built to decrease water-related risks in the Group’s value chain with a holistic Climate-Nature-Water nexus approach in recognition that the causes and consequences of climate change, biodiversity loss, and water scarcity are interlinked. Underlining this strategy is collective action, whereby Kering will work with stakeholders in the 10 priority water basins that are most critically associated with the Group’s activities to improve the quality, quantity, and accessibility of water in those regions following its science-based targets for freshwater.
Kering’s direct operations and its suppliers’ operations depend on water but also have impacts on water quality, water availability, and water accessibility.
Starting from the launch of the Water-Positive Stewardship Programme and the first Water Resilience Lab in the Arno Basin, then scaling up Water-Positive raw materials by 2030 leading up to 2035 while expanding the Water Resilience Labs to all 10 basins, a series of ambitious targets will be attained between 2025 and 2050 under three key programmes.
See details below
Water-Positive Stewardship Program
Elevating water stewardship and collaborating with strategic suppliers to promote water efficiency and improve quality and quantity of water.
Water-Positive Raw Materials
Centering Kering’s raw material sourcing on materials which alleviate pressures on nature and water (recycled, innovations, etc.) and from regenerative agriculture leading to reducing pollution and replenishing water sheds in a quantifiable way.
Water Resilience Labs
Developing healthy freshwater ecosystems with local stakeholders in water-stressed hotspots and quantifying the regeneration and replenishment within each of our 10 priority water basins thanks to a Climate-Nature-Water nexus approach.
With its new Water-Positive Strategy, Kering is committing to creating lasting, meaningful water-positive change, regenerating and replenishing water and ecosystems associated with its business activities. As such, Kering aims to have a Net Water-Positive Impact by 2050, with measured Net Water-Positive Impacts in its key hotspots by 2035. To reach this ambition, the Group’s strategy focuses on Three Key Programs, with a series of targets under each one, while collaborating with suppliers and partners for responsible water stewardship and risk mitigation to gain resilience and quantifiable contributions to Net Positive Water Impacts.
