Boucheron, A Legacy of Innovation
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Houses
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July 24, 2025
Boucheron, A Legacy of Innovation
At the historic 26 Place Vendôme, Boucheron's iconic address since 1893, Grégory Boutté, Chief Innovation Officer at Kering, sits down with Claire Choisne, Boucheron Creative Director, to explore the role of innovation in her creative vision. In this inspiring conversation, Claire shares insights into her creative process—drawing from the House's heritage, its most recent collections, and the use of artificial intelligence—while reflecting on the lessons she passes on to the next generation of creators. Discover how creativity and heritage are coming together to shape the future of High Jewelry.
For this special edition of the Kering Imagination Lab Talks, the conversation turns to Boucheron's creative universe. While innovation is often discussed through the lens of startups and emerging technologies, Claire Choisne, Creative Director of the House, offers a different perspective, rooted in artistic vision and craftsmanship. She offers a behind-the-scenes look at Boucheron’s creative world, revealing how innovation finds expression in the art of jewelry, where the long timelines of creation intersect with cutting-edge techniques.*
For Claire Choisne, innovation goes beyond materials and techniques: it's a mindset that challenges our very understanding of what is truly precious. Balancing heritage with bold creativity, she shares a vision of innovation as a way to evoke emotions and to bring our wildest dreams to life.
Boucheron, A Legacy of Innovation
1. Innovation, the Philosophy of Boucheron
2. Creativity as Heritage 06:00
3. From Inspiration to Creation: Bringing Dreams to Life 11:40
4. Uniting Around Innovation: From Atelier to Laboratory 21:04
5. Making AI a Creative Ally 33:53